Shuhei Yoshida

Shuhei Yoshida is a Sony veteran and renowned software developer. He has been with the PlayStation group since the project's original inception. Through his tenure with Sony Computer Entertainment Inc. in Japan, he held various high-profile positions in both the product development and third party relations arenas.

Yoshida joined Sony Corporation in 1986 where he was involved in the corporate strategy group, as well as coordinating PC business. Additionally, he was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program. Shu has many best-selling titles under his belt, including the company's premiere online game with voice-enabled headset, SOCOM: U.S. Navy SEALs, as well as Jak and Daxter, Twisted Metal: Black and ATV Offroad Fury to name a few. He was appointed Producer of the Product Development Department in April 1996

In April 2000, Yoshida was appointed vice president, product development, Sony Computer Entertainment America and is responsible for all software development activities for Sony Computer Entertainment America and the 989 Sports brand. His internal product development operation includes studios in Foster City, Calif., San Diego, Calif., Santa Monica, Calif., Bend, Ore. and Salt Lake City, Utah.

Yoshida is among those responsible for the creation of Sony Computer Entertainment Inc.'s 170-person internal product development team. In the studio, Shu has produced/executive produced Gran Turismo, Ape Escape and The Legend of Dragoon, among others.

In February 2007, Yoshida was promoted to Senior Vice President, US Studios, SCE Worldwide Studios. On 16th May 2008 it was announced he was appointed President of SCE Worldwide Studios.

Yoshida earned his bachelor of science degree in economics from Kyoto University, Japan and his master's degree in business administration from the University of California at Los Angeles.